Gucci is not letting its 100th year anniversary go by that easily. For the next instalment and the Italian fashion house’s second runway show for the year, Gucci is set to take over the heart of Hollywood for what creative director Alessandro Michele is calling Gucci Love Parade.

The co-ed runway show will be staged right in front of the iconic TCL Chinese Theatre, along the famed Hollywood Boulevard. Details have been left out of course, but with Gucci having such a strong presence in pop culture and having aligned itself with some of the biggest celebrities the likes of Billie Eilish, Jared Leto, and Harry Styles, Gucci Love Parade is bound to be the fashion gathering of the year.

But aside from all the Hollywood glamour that’s no doubt certain to happen, Gucci is also taking the opportunity to give back. In a press statement released, the house is pledging “significant support to the Los Angeles and Hollywood communities through a donation to the city’s most critical needs: homelessness and mental health”.

Watch the Gucci Love Parade runway show live as we bring you all the action straight to your very own digital front row seat.

What: Gucci Love Parade womenswear and menswear runway show
Where: Hollywood, Los Angeles
When: Wednesday, 3 November 2021 at 11am Singapore time