The late, great basketball legend Kobe Bryant once said: “Everyone looks at your watch and it represents who you are and your personal style.”

Just like any luxurious accessory, watches are coveted for their aesthetics and used as a status symbol. Thousands upon thousands of watch fanatics are constantly vying after the coolest drops, which then spurred many fashion houses to dive deeper into the art of watchmaking. This time, the Gucci 25H timepieces take centre stage in the latest campaign.

Featuring the automatic steel edition as its focus, the video that was shot in a watchmaker’s studio captures the design’s thin case of 7.2mm, shiny bezel, and contemporary details such as the satin-brushed and dark-grey horizontal lines.
The other designs in the steel series include the quartz editions, which feature an even finer 4mm case, the five-link bracelet, and the signature Gucci emblem spaced out around the dial.

The 18-karat yellow gold-plated case renditions come in two sizes while the steel case versions debut with a bigger, silver brass dial design and a smaller, diamond-studded bezel with a white brass dial.
The Gucci 25H, named after Creative Director Alessandro Michele’s favourite number, is the fashion powerhouse’s first mechanical watch that is fitted with an in-house calibre – GG727.25.
This series was first launched earlier this year as one of the ways to commemorate the house’s 100th anniversary and their entrance into serious watch-craft. With these new models, Gucci sure is solidifying its position amongst other fashion labels.