Sulwhasoo is known for its luxurious skincare that is derived from traditional Korean ingredients and recipes. But beyond that, the brand is also about giving back to cultural and charity projects that benefit society at large. Sulwhasoo first launched the Sulwha Cultural Exhibition in 2006
as a means of safeguarding traditional, Korean culture by reinterpreting it in a contemporary context. This year, the exhibition is themed around
'A Fairy and a Woodcutter', and the limited edition sets were designed by Korean artistic duo Dallae Jin and Woohyuk Park.
On its 11th anniversary, Sulwhasoo has taken its 'Beauty from your Culture' initiative — a campaign that promotes the preservation of traditional culture — beyond the shores of Korea. In China, Singapore and Malaysia, portions of the proceeds from special, limited edition skincare sets will be donated to cultural heritage projects in the respective countries.
In Singapore, the beneficiary is the Singapore Botanic Gardens' (SBG) — the only UNESCO World Heritage site in the country. A portion of proceeds from the 'Beauty from your Culture' sets will benefit the SBG's Heritage Trees Scheme. The scheme was developed to ensure that the majestic, mature Heritage Trees within the SBG are protected and maintained. Sulwhasoo has pledged a minimum $10,000 donation from the sales of the sets to this cause. Sulwhasoo will donate $10 with every purchase of a Limited Edition Essential Trial Kit set ($68) and $20 with every purchase of a First Care Activating Serum EX set ($115) to the scheme.
In order to celebrate the SBG's beauty and plant diversity, take a walk through the Gardens with three, multi-talented ladies as they share their thoughts on the lessons we can learn from nature and the importance of preserving our heritage.